What to Do When You Feel Invisible Online (And How to Start Showing Up With Confidence Again)
Ever felt like you're pouring your heart into your business and still... crickets?
You're posting regularly, tweaking your offers, even trying new Canva templates or recording that Reel (even though you felt a bit cringe). But somehow, it still feels like you're shouting into the void.
If that resonates, I want you to know: you are so not alone.
I’ve spoken to so many incredible small business owners lately who feel like they’re doing "all the right things" online, but still feel invisible. And it breaks my heart because I know how much passion, purpose, and hard work you're putting in behind the scenes.
So let’s talk about what’s really going on here and how you can start to shift out of that stuck, unseen space.
You're Not Broken, You're Just Disconnected
Here’s something I’ve learned (and honestly, had to learn the hard way):
When your brand visuals don’t feel like you, when they feel generic or DIY or just a bit off, your confidence takes a hit.
Even if your message is strong, if your photos aren’t showing your energy, your presence, your vibe…you’re going to hesitate. You’ll second-guess what to post, or whether you should post at all.
And that’s not because you’re doing something wrong. It’s because your brand just isn’t reflecting the magic that’s already there inside you.
Visibility Starts With Feeling Safe to Be Seen
Let’s get real for a sec: feeling confident in front of the camera isn’t about being a model or having the "perfect" outfit.
It’s about feeling safe.
Safe to be seen as you are. Safe to let your guard down. Safe to share your story without wondering if you look awkward or if your feed is "aesthetically pleasing enough."
This is exactly why I do what I do.
Brand photography isn’t just about getting nice headshots or some new content for your feed. It’s about creating a whole new relationship with your business and how you show up in it.
When you have images that reflect you (not a curated, Pinterest-perfect version), something powerful happens:
You stop hiding.
You feel proud of your online presence.
You start attracting people who "get it", because they can finally see you.
Here's What I Want You to Know
You don’t need to be louder, trendier, or post more often to be visible.
You need to feel aligned. You need to feel seen in your own business first, before others can truly see you.
That shift? It starts with reconnecting to who you are, how you want to feel, and how you want to be known.
That’s what I help my clients do through intentional, connection-led brand photography.
So if you’re reading this thinking, “Yes, this is me,” maybe it’s time to stop trying to be more visible and start feeling more visible.
The rest will follow, I promise.
I’d love to hear from you: have you ever felt invisible in your business? What helped you shift back into alignment?
Let’s chat in the comments or my DMs, I’m here for you.
About me
Trish is a brand photographer, creative storyteller, and proud dog mum who helps small business owners show up with clarity, confidence, and calm. She’s passionate about capturing imagery that feels like you—real, relaxed, and rooted in purpose. Her connection-led shoots are more than just photography; they’re a space where you feel safe to be seen, supported to shine, and proud to share your story. When she’s not behind the lens, you’ll find her in the garden tending to her veggies, sipping cacao, or enjoying something wholesome and grounding.